Monday, June 8, 2009

Swan Brewery Ad from Theatre Program 1877


This advertisement is from the Figaro Theatre Program from 1877 in San Francisco. Swan Ale, everybody drinks it and everybody likes it. I think there are currently around 40-50 swan beers in collections. It is by no means a rare bottle, but it does have a desirability factor that collectors appreciate. We should do a inventory count. I have three total, two in shades of green, and one in amber with the taller lip. Anyone else care to add in? Most seem to be dug in San Francisco, anyone dig any specimens from other cities ot towns?

3 comments:

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  2. John, Your ad is from 1877 yet the beer wasnt trade marked until 79. Must've been unembossed bottles before 79, or just going for awhile w/o trade marking?? What's the earliest you think an embossed Swan bottle gets?
    I know of one that was dug in Sacto yrs ago.
    AP

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  3. John,
    I know in some of the bitters products that marketing the product in a unique shape and embossed bottle did occur before they were trademarked, registered or copyrighted. This is especially true of Cassin's and Lacour's.

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